A global telecommunications leader refines customer segmentation with machine learning

In the era of big data, customer segmentation can’t rely on broad categories like age and gender anymore. Leveraging Contiamo’s Data Science Platform, the client is able to leverage powerful machine learning to segment customers based on their preferences.

Download the case study to learn how Contiamo helped the client to improve the customer segmentation and to target each customer with the right offer at the right time.

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Customers receive more relevant campaigns that match their individual taste.

With Contiamo, the client gained deeper insights into customer preferences and buying behavior.

Campaign managers can access ready-to-use intelligent customer segments directly within the CRM system.


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